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Lisa Hassig is a Director Strategic Partnerships & Business Development EMEA at Athletic Greens. Lisa has an extensive background in global endurance and triathlon consulting and partnership advising. Lisa played a key role in signing and launching AG's first-ever global brand partnership with IRONMAN, as well as in managing various high-profile ambassadors and partners. With a focus on data-driven strategies and performance, Lisa aims to position AG1 as a market leader within core verticals in the DACH/EMEA market. Lisa has also held roles in partnership sales at various companies in the sports, fitness, and tech industries, demonstrating their expertise in building and maintaining successful partnerships and collaborations.