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Mikel Díez is a Digital Marketing Specialist at Athletic Club since December 2022, focusing on digital strategy, paid media, inbound marketing, CRM, email marketing, e-commerce, and data analysis, utilizing platforms such as Google Ads, Meta Ads, and Hubspot. Previously, Mikel held various positions at dentsu international from February 2015 to November 2022, including Programmatic Trading Manager responsible for programmatic and data operations in the Bilbao office, and roles as a Sr Analyst and Jr Analyst in Paid Media, working with brands like Mediasal and Iprospect Spain. Mikel's experience in digital marketing is complemented by an academic background from Universidad del País Vasco, where studies were completed from 2011 to 2015.