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Marta Andikoetxea Arana is an accomplished Ecommerce Manager at Athletic Club since December 2019, following a role as a Marketing Analyst at LIN3S ≡ Agencia Digital. Prior to that, Marta held multiple positions at Fanatics (International), including Senior Business Executive for the Real Madrid Official Online Store and E-commerce Trading Executive for official stores of Real Madrid, Atlético de Madrid, and Valencia CF. Marta's career began as a Marketing Executive at Equanimal, and academic qualifications include a degree in Law and Industrial Relations from Universidad del País Vasco, a degree in Web Application Development from Ibaiondo, a Master's in Digital Marketing from Universidad Internacional de La Rioja, and a Master's in Digital Analytics and Ecommerce from KSchool, completed in November 2023.