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Alvaro Vitores is a seasoned professional in the field of sports marketing and sponsorship with extensive experience at prestigious organizations. Currently serving as the Director of Partnership Activation and International Sales Manager at Real Madrid C.F. since October 2016, Vitores previously held the position of Director of Marketing at Athletic Club starting in October 2013. From December 2010 to October 2013, Vitores was a Project Leader in Sports Sponsorship and Events Manager at Mahou-San Miguel, overseeing significant sponsorship investments. Vitores also gained valuable experience at Red Bull, where roles included Athletes Manager and Sport Events Manager from October 2007 to January 2012, and Communication Specialist from 2004 to 2007. Earlier, Vitores worked in communications for Mercedes Benz Spain. Vitores holds a Licenciatura in Journalism from the University of Navarra, completed in 2001.