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Cris Resto has a long history of experience in the sports marketing industry. In 2004, they were the CEO of Resto Sports. In 2012, they became the President of Sports Marketing at NCLUSIVE and also began working as an Affiliate Marketer at Vemma. In 2015, they became the Vice President of Strategic Partnerships at Officialize. In 2019, they co-founded and became the Director of Partnerships at Athlete Studio. Most recently, in 2021, they became the Director of Partnerships Athlete Studio at Dapper Labs and also the Marketing Executive at KLUTCH SPORTS GROUP, LLC.

Cris Resto is currently enrolled at the University of Miami.