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Jocelyn is a social media and website analysis expert. She leads a team that delivers robust and regular reporting to C-suite executives on earned, owned, and paid channels. In her role, Jocelyn cultivates close partnerships with platforms and vendors to ensure her clients have optimal workflows and a clear, presentable view of brand performance. Having strategized and implemented B2C paid media campaigns in previous roles, Jocelyn understands the importance of elevating and translating data into stories that can steer brand development and drive marketing strategies. In other words, data for data’s sake holds no interest to her.