Jeff Riederer is an experienced sales professional currently serving as Area Manager for the Western US at ATG® - Intelligent Glove Solutions since January 2022. Prior roles include Territory Manager at SHOWA Group and 5.11 Tactical, where efforts focused on developing sales strategies, supporting dealer sales reps, and generating demand through engagement with public safety agencies. Jeff has also worked as Dealer Account Manager at Vortex Optics, specializing in sports optics, and as Outside Sales Rep at Streicher's Police and Public Safety Equipment. Jeff holds a Bachelor of Science in Marketing from the University of Wisconsin-Milwaukee, obtained in 2010.