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Amal Hany is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as Performance Marketing Manager and SEM Manager at ATFX MENA since September 2019, Amal excels in managing PPC accounts across multiple platforms, technical writing, and optimizing keyword bids. Prior roles include Digital Marketing Specialist as a self-employed consultant, Ad Ops Specialist at Cognitev, and various positions at ripplemark Egypt, AL Safa Group, and Viral 21, where skills in campaign execution, SEO, social media marketing, creative writing, and customer service were developed. Educational credentials include a Bachelor of Arts in Public Relations from MSA and certifications in teaching English, reflecting a diverse skill set and strong communication abilities.