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Ala Friesen is an accomplished artist with extensive experience in the fashion and beauty industries. Currently serving as an Artist at Atelier Management since December 2021, Ala has collaborated with notable brands such as M&M Chocolate, Nike, and Zara, while coordinating artistic direction for high-profile Red Carpet events. As the Founder and CEO of YA AMARA since May 2020, Ala leads innovative projects while maintaining a successful freelance career as an On Set Session Stylist, having worked with prestigious fashion houses like Tory Burch and Michael Kors. Prior experience includes roles as a Wella Professional Educator and Artistic Director at Caramel Salon, showcasing a strong background in hairdressing and brand education. Ala Friesen holds a diploma in Digital Marketing from BrainStation and has completed multiple hairdressing programs.