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Salla Niskanen is an accomplished professional with extensive experience in business data consulting and analytics, currently serving as the Business Data Consultant and Team Leader in the Analytics & Optimization team at Atea Finland Oy since May 2022. Previously, Salla held roles as Business Development Manager at the University of Vaasa and Doctoral Researcher at Ab LL International Oy. With a background in franchising operations, Salla has also worked as a Franchising Operations Consultant and Data Protection Officer, and has managed fitness centers and retail stores. Salla's educational credentials include a PhD in Marketing from the University of Vaasa and a Master of Science in Supply Chain Management and Marketing from the University of Oulu, complemented by an exchange in Economic Sciences at Saint Petersburg State University.