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Merja Fröberg serves as the Head of Integrations & Automation at Atea Finland Oy since January 2023, and is a Business Data Consultant. Merja has extensive experience at Telia, holding various roles including Senior Process Manager for the Lead-To-Order B2C Process, Senior Development Manager for the B2C Sell Process, and Customer Service Process Improvements & Planning Expert. Additional positions at Telia involved Development Management in Consumer Services and Workforce Management. Merja also operates as an Entrepreneur at Koirien Kuntopaja since September 2021 and previously worked as an Information Specialist and Sales Agent at TeliaSonera. Merja holds a Bachelor of Business Administration from Centria University of Applied Sciences and another BBA focused on Computer and Information Sciences from Lapland University of Applied Sciences.