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Ulrik Sandholt has extensive experience in the digital marketing and analytics field. Ulrik currently serves as the Chief Innovation Officer at Atcore, where they engineered and developed the Magnity GenAI Marketing Automation platform and implemented data-driven omnichannel marketing automation for B2B and B2C customers. Prior to this, Ulrik was the Direktør of Customer Experience & Strategy at OMD Danmark, where they led a customer experience transformation and developed a strategical framework for customer centricity. Ulrik has also held roles such as Chief Digital Officer and Director of Digital Business Optimization at Atcore, where they focused on optimizing digital business potential and developing digital strategies for clients. Ulrik gained experience in digital analytics and optimization as a Senior Digital Analyst at Creuna and as a Senior Web Analytics Manager at Visionize. Ulrik started their career in the digital marketing industry as a Business Intelligence/Marketing Consultant at Traceworks and later worked as a Sales & Marketing Coordinator at BluePhoenix Solutions, where they achieved revenue growth and implemented Salesforce as the official CRM tool. Overall, Ulrik has a strong background in utilizing data, technology, and customer-centric approaches to drive digital business growth and optimize marketing strategies.

Ulrik Sandholt completed their Bachelor's degree in Business Economics with a focus on Economics and Computer Science from the Copenhagen Business School between 2000 and 2005. Ulrik has also obtained additional certifications including Google Analytics Qualified Individual from Google in 2012 and Webtrends Advanced Administrators Certification from Webtrends in 2010.