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Sonny Liesveld is currently serving as Accountmanager Replacement Build-in/ Freestanding at ATAG Benelux since June 2022, focusing on the northern part of the Netherlands and responsible for products such as washing machines, dryers, cooling appliances, ovens, and televisions. Prior to this, Liesveld worked at Makita Nederland B.V. as Accountmanager Professionele Distributie from February 2019 to June 2022, enhancing the market share of Makita products in the Randstad area. Liesveld's experience includes roles at BSH Nederland as an Internal Sales Representative for the Elektrovakhandel and keukenretail channels, and at Elka Pieterman as a key accountmanager, where engagement with United Retail led to the development of a retail accessory shop-in-shop concept. Earlier experience includes a position as a sales employee at Expert, where initial retail skills were developed. Education credentials include an HBO degree in Sales from NTI, an MBO+ degree in Sales from Nova College, and HAVO from Veenlanden College.