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Niall Barry is an experienced digital marketing professional with a strong focus on eCommerce acquisition and Google Ads management. Currently serving as the Ecommerce Acquisition Lead at ATA Group since March 2022, Niall oversees PPC, SEM, and display advertising initiatives, consistently exceeding targets for new customer acquisition. As Managing Director of NiallBarry.ie, a Google Ads management agency established in 2016, Niall has successfully helped various businesses grow, including achieving a notable click-through rate of 15-20% for a private Covid testing company. Previous roles include User Acquisition Manager at MyWallSt, where Niall managed multiple paid user acquisition channels, and Online Marketing Executive at MicksGarage.com, where responsibility included scaling paid search revenue. Niall's career began as a Digital Marketing Specialist at Silkes Arts and Crafts. Niall holds a Bachelor's degree in Information Systems Management from Munster Technological University.