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Sally Holroyd has a diverse range of work experience in HR and people management. Sally most recently worked as a People Director at At The Races. Prior to that, they had roles as an HR Business/Expertise Partner at Investigo, Senior HR Consultant at ReThink HR Ltd, and Head of HR at AFFINITY FOR BUSINESS (RETAIL) LIMITED. Sally also gained experience as an HR Manager at Racecourse Media Group and held various positions at Training Link (Charity), Money Advice Service, CNBC, TalkTalk, and Channel 4. Sally has expertise in areas such as HR strategy, employee engagement, leadership, diversity, equity, and inclusion, and project management.

Sally Holroyd has obtained a BA (Hons) in Humanities, with a focus on History and Philosophy, from the University of Brighton. Additionally, they have completed the CPD Level 3 Award in Psychology of Business. Sally has also pursued various qualifications through the CIPD, including Fundamentals of Employment Law, Managing Equality and Diversity, Counselling In The Workplace, and Strategic Workforce Planning. Sally has also received training in Managing Mental Health at Work through Mind. Sally's education history extends until 2023.