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Chelsea Valente is an experienced marketing professional with a strong background in customer lifecycle, retention, and partnership marketing within the insurance and SaaS industries. As the Marketing Director at At-Bay, Chelsea focuses on insurance marketing strategies. Previously, Chelsea held key marketing roles at Guru, where notable achievements included launching an omni-channel lifecycle marketing program that significantly improved activation and conversion rates, and developing go-to-market strategies for product launches. Chelsea's experience at Hiscox USA encompassed building a retention and loyalty department, optimizing customer engagement programs, and implementing predictive churn models that resulted in substantial annual savings. Chelsea holds a degree in Business Management with a focus on Marketing from Moravian University and has furthered education at The London School of Economics and Political Science.