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Muhammad Firman is an experienced public relations professional with a career spanning over two decades in the technology sector. Since April 2013, Muhammad has served as the Head of Public Relations at ASUS, overseeing daily operations, managing media relations, and developing communication strategies to align with the organization's vision. Previous roles include Public Relations Manager at ASUS, where responsibilities involved media campaign management, audience analysis, and client relationships. Beginning as a journalist and editor at various media outlets, including VIVAnews Indonesia and PT Prima Infosarana Media, Muhammad has honed skills in content creation, reporting, and audience engagement. Educational background includes a degree in Information Systems from Budi Luhur University.