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Lance Chang is a seasoned professional with extensive experience in global product marketing and business management within the consumer electronics sector. Currently serving as Global Product Marketing at ASUS since June 2022, Lance monitors IT and PC market trends, conducts competitive analyses, and develops go-to-market strategies while managing divisional budgets. Prior to ASUS, Lance held the position of Deputy Director of Global Business Management at TP Vision, where responsibilities included managing operations across multiple regions. Additional roles at Everlight Electronics and Sony Electronics involved leading teams, developing market strategies, and managing product marketing. Educational qualifications include a Bachelor's degree in International Business from Fu Jen Catholic University, an EMBA from National Taiwan University, and an MBA from National Chiao Tung University.