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Zaireen Aliza Zohadie is an experienced digital operations professional currently serving as the Assistant Vice President of Digital Operations at Astro since October 2016. In this role, Zaireen collaborates with stakeholders and cross-functional teams to advance agile development, digital marketing, and newsroom activities for Astro AWANI's digital platforms. Zaireen's expertise includes building digital content solutions and managing CRM and data analytics across web, app, and social media channels. Previously, Zaireen founded an e-commerce startup, Insttore, from 2014 to 2016, and held several roles focused on web and digital marketing, brand communications, and online content management in various organizations. Zaireen holds a degree in Creative Multimedia, specializing in Digital Media from Multimedia University.