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Pui Mun Chaw is an experienced market research specialist currently serving as Assistant Vice President at Astro since July 2021, focusing on consumer trends and brand performance. Prior roles include Senior Research Manager and Research Manager at Ipsos Malaysia, where responsibilities included team building and maintaining client relationships. Pui Mun Chaw began the career as a Senior Research Executive at Ipsos, specializing in brand and communication studies, and worked with notable clients in the FMCG sector. Pui Mun Chaw holds a BA (Hons) in Marketing from Sheffield Hallam University.