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Christabel Cheah is an experienced media and advertising professional with a career spanning over two decades. Currently serving as Vice President at Astro since October 2021, Christabel previously held the position of General Manager at Initiative from October 2016 to September 2021. Christabel worked at Mindshare from September 2006 to October 2016 as Director of Client Leadership and served as Associate Director of Brand Strategy at Starcom MediaVest Group from 1999 to 2006. Christabel began the professional journey at Mediacom Malaysia as a TV Media Specialist from 1994 to 1998. Christabel is an alumnus of INSEAD, having completed studies in 2018.