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Andrew Binns is a seasoned professional with extensive experience in digital innovation and marketing strategy across various sectors, including healthcare, retail, sports, and tourism. Currently serving as the Head of Digital & Innovation at AstraZeneca and a Board Member at Poke and CIM | The Chartered Institute of Marketing, Andrew has previously held leadership roles such as Director at Havas Lynx and Senior Vice President of Strategy & Planning at Ashfield. As a marketing strategy consultant from February 2020 to August 2023, Andrew developed skills in segmentation, behavior change, digital transformation, content creation, and campaign planning. Andrew Binns holds a degree from the University of Derby, obtained between 1994 and 1997.