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Zelma Martinsone is an experienced marketing professional currently serving as the Head of Marketing at Aston Baltic SIA since March 2024. Previously, Zelma held the position of Head of Marketing and Sales in Baltic at Senior Group Europe, where responsibilities included developing comprehensive marketing strategies, building forecasts for ROI, and establishing an international brand identity. Zelma's background also includes significant roles at Microsoft, focusing on integrated marketing communication and philanthropic initiatives, as well as administrative and event management positions at the Ministry of Foreign Affairs of the Republic of Latvia and the Permanent Representation of Latvia to the EU. Zelma's early career featured marketing project management at Latvia Post. Zelma holds a Bachelor’s degree in Sociology from Latvijas Universitate.