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Simona Troiano is a professional with extensive experience in customer engagement, omnichannel marketing, and digital operations within the pharmaceutical industry. Currently serving as a Customer Engagement & Value Partner in Oncology at Astellas Pharma since July 2024, Simona has previously held key roles at Pfizer, UCB, and Italia's Growth Talent, where strategic marketing initiatives and project management were paramount. Simona's diverse expertise encompasses analytics, change management, stakeholder engagement, and digital strategy development, supported by a solid educational foundation including a Bachelor's degree in Economics and Business Administration and specialized training in growth hacking and design thinking.