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Lysa Campbell (Holdstock) is the CEO and Founder of Lysa Makes a Difference Ltd, where transformative business consulting and coaching is provided to entrepreneurial business founders and agency leaders. In addition to this role, Lysa serves as a Business Mentor for the Association of Business Mentors under the Help to Grow initiative and has held the position of Forum Chair at Helm, supporting established founders and CEOs in their business growth. Previously, Lysa was the Chief Operating Officer at Sook and the Group CEO at Retail Marketing Group, overseeing operations across the UK and Australasia. Lysa founded Orchid Field Marketing, building it into a successful agency with significant turnover, and has held various leadership roles in PMI Field Marketing and Warner Home Video. Lysa's education includes a Mini MBA from Cambridge Judge Business School and Marketing Week.