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Lydia McClelland FCIM CMKtr is an experienced marketing professional and director at LMC Associates, specializing in business and marketing mentoring for SMEs, as well as interim marketing leadership and implementation. Lydia serves as a Non-Executive Director at the Academy of Executive Coaching and Fractional Chief Marketing Officer at VCMO, where focus lies on supporting owner-managed and investor-backed SMEs in achieving sustainable growth. Lydia also collaborates with various organizations, including the Collaboration Company as an Associate Marketing Consultant and Women Breaking Barriers Northern Ireland for project communications support. With a robust educational background in marketing and coaching, including a Postgraduate Diploma in Marketing from CIM and several coaching certifications, Lydia is committed to fostering business development and governance in diverse settings.