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Lauren Batiuk currently serves as Vice President of Marketing & Communications at VCA Canada since May 2022. Previously, Lauren held the position of Senior Marketing Manager for Market Planning at ATB Financial from May 2019 to May 2022, where responsibilities included establishing a market planning discipline focused on the consumer segment. Lauren's extensive experience also includes consulting as a Subject Matter Expert for SAIT, managing various marketing initiatives at WestJet, and facilitating marketing lectures as a contract instructor. An early career involved roles in promotional management and marketing coordination, with a foundation in marketing and business through numerous previous positions and a Bachelor of Arts degree in History from the University of Calgary.