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Keerthi Thilakan currently serves as the Deputy Director at ASSOCHAM, managing daily campaign operations and enhancing brand presence across social media platforms. With a proven track record as a Marketing Manager at Reach Group, Keerthi developed impactful social media strategies that doubled follower growth and significantly increased foot traffic. Previous roles include Marketing Executive at BW Businessworld, overseeing brand communication and client relationships, and Assistant Manager at Franchise India Holdings Limited, where Keerthi focused on campaign management and social media strategy. Keerthi's experience began in integrated marketing and communications with Techplus Media Group and has included internships in social media and media production. Educational qualifications include a post diploma in Public Relations and Advertising from the Indian Institute of Mass Communication and a Bachelor's in Mass Media from Delhi University.