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Rafay Jamshed is an experienced marketing professional currently serving as a Performance Marketing Analyst at Assembly Global since June 2021, specializing in advanced bidding strategies and campaign management. Previously, Rafay worked as a Digital Performance Strategist at Jampack, managing digital marketing strategies for clients such as IKEA, Betty Crocker, and Nivea, where responsibilities included performance campaign leadership, e-commerce strategy, and cross-platform advertising. Earlier experience as a Digital Marketing Executive at The Plan B involved direct client engagement and team supervision focused on revenue growth. Rafay holds an MBA in International Business from the University of Roehampton and two MBA degrees in International Marketing from EU Business School, complemented by a BBA in Marketing.