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Joe Perkins is an experienced professional in digital strategy and client relations, currently serving as a Client Partner at Assembly Global since April 2024. Perkins has held significant roles at TikTok as a Senior Client Partner for Financial Services and at Meta, where responsibilities included overseeing client relationships and implementing digital strategies for financial services and automotive sectors. Previous experience includes positions at Initiative as Digital Client Director, MEC as Senior Digital Manager, and The Sound Campaign as Digital and Content Strategist, showcasing expertise in project management, digital transformation, and data analytics. Educational background includes a degree in Business and Information Technology from Nottingham Trent University.