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Niels van Wijk currently serves as the Marketing Director - CMO at Aspire Brands Europe since December 2023. Prior to this role, Niels held various marketing positions at Philips between February 2021 and December 2023, culminating in the role of Global Marketing Director for Male Grooming, where responsibilities included leading product strategy and development. Niels also had an impactful tenure at Unilever from September 2015 to February 2021, serving as Senior Global Strategy Manager for Skin Cleansing and contributing significantly to brand strategy and innovation for Dove and Lifebuoy. Earlier experience includes consulting at BearingPoint and internships at Grey Group and The Nielsen Company. Niels holds multiple degrees in business and marketing from institutions including Coventry University and ESERP Business & Law School, and has enhanced expertise through various short programs such as a Summer MBA at China Europe International Business School.