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Alice Lam Federman is a seasoned marketing professional with extensive experience in the healthcare sector. Currently serving as the Senior Director of Marketing at Aspira Women's Health, Alice previously held the position of Senior Director of Oncology Product Marketing at Integra Connect and Oncology Product Marketing Director at Sema4. With a strong background in marketing strategy, Alice has also worked as Director of Marketing Solutions & Strategy at Healthcasts and Product & Solution Marketing Manager at Medidata Solutions, where marketing materials were developed for oncology and medical devices. Alice's earlier experience includes roles at Allergan, where significant annual sales growth for the Botox® Therapeutic brand was achieved, as well as at Alcon, Sudler & Hennessey, and Hill Holliday, where marketing campaigns and sales strategies were successfully executed. Alice holds an M.B.A. in Healthcare and Marketing from Columbia University and a Bachelor's degree in Economics from Dartmouth College.