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Nick Adcock is an accomplished executive with extensive experience in the retail and lifestyle sectors. Currently serving as a Senior Advisor at Aspen One since November 2023, Nick previously founded Syd & Rex in February 2010, specializing in premium beachwear and accessories. Nick held various leadership roles, including Non Executive Chairman at WIT Fitness and Managing Director at Culture Kings, where the focus was on evaluating business processes and enhancing product offerings. As President of the Sports & Lifestyle Division at Global Brands Group and CEO of Spyder Active Sports, Nick oversaw significant strategic initiatives. Additional roles include Advisory Board Member at R.M. Williams Pty Ltd and Founder of Action Sports Brands LLC. Nick's career also includes impactful positions at Fox Racing and DC Shoes, where substantial growth and brand evolution were achieved. Nick's educational background includes attendance at Pembroke School from 1981 to 1984.