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The Marketing and Branding Team at Aspen Pharma Australia is responsible for developing and executing marketing strategies to enhance the visibility and reputation of Aspen's diverse pharmaceutical portfolio. They focus on brand building for both prescription and OTC products, leveraging digital channels and traditional marketing tactics to reach healthcare professionals and consumers. The team collaborates closely to create compelling campaigns that highlight the unique merits of each product, aiming to maintain Aspen's strong market presence and drive business growth.