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Francisco Gonzalez Cascales serves as the General Director at Plusfresc Supermercats since November 2013 and is currently involved in various leadership roles including partner at AED, board member of ASEDAS, and advisor at Euromadi Iberica SA, among others. With over 25 years of experience in the retail sector, previous positions include General Director at Carpisa-Yamamay Master Franchise and Retail Director at Pyrenees Department Store. Francisco holds multiple advanced degrees from prestigious institutions such as IESE Business School and Universitat d'Alacant, specializing in business management and marketing.