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Niina Huikuri has worked in a variety of roles in the healthcare and medical technology industry since 2002. Starting with a role as Marketing Coordinator/Manager at Jutel Oy in Oulu, Finland, they then moved to Boehringer Ingelheim as a Territory Manager in 2004. From 2007 to 2018, they worked at Johnson & Johnson in various roles, including Nordic Sales Lead/Biosense Webster, Account Manager Finland/Biosense Webster, Business Development Manager, and Territory Manager for Ethicon Endo-Surgery. In 2018, they began working at Optomed Plc as Vice President Marketing, and in 2020, they became a Board Member at Screentec Oy. Currently, they are the Chief Commercial Officer (CCO) at Askel Healthcare Ltd.

Niina Huikuri attained their Master's degree in Marketing from the University of Oulu in 2005, after completing their International Baccalaureate (IB) diploma from Oulun Lyseon lukio in 1996.