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Flavio Anderson Higa is an experienced professional in merchandising and marketing, currently serving as the Running Merchandising Manager for ASICS Corporation since January 2013, overseeing product mix construction for Brazil and Latin America. With a focus on strategic product positioning, market analysis, and financial control, Flavio has successfully led various roles, including Running and Sportstyle Merchandising Coordinator LATAM and Footwear Merchandising Analyst LATAM. Prior experience includes a position at PUMA Group as an Accessories Merchandising Analyst. Flavio holds a Pós Graduação in Gestão de Negócios com ênfase em Marketing from ESPM and a Bachelor's degree in Administração from Universidade Metodista de São Paulo.