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A Tiong has extensive experience in retail, sales, and business development across various global brands. Currently serving as Regional Director for Retail & Omni Channel at ASICS Corporation since May 2017, A Tiong has led business transformation initiatives, including direct-to-consumer (DTC) expansion and outlet growth. Previous roles include APAC Manager for Sun Rx at Essilor Group, where A Tiong focused on new business development and marketing strategies, and Head of Sales and Marketing for Southeast Asia at Descente Global Retail, overseeing retail operations and team management. A Tiong has also contributed to companies such as D+M Group and Li-Ning, focusing on sales leadership and market expansion. Academic qualifications include a Bachelor of Business Administration from the University of Canberra and earlier education at Singapore Polytechnic.