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Femke Mulder is an experienced brand manager with a focus on the Asian market, currently serving as Brand Manager for Korea and Japan at Asia Express Food since July 2023. Previous roles include Marketeer for the China, Korea, and Japan Division and Marketeer for the China Division. Femke gained internship experience at JACOBS DOUWE EGBERTS, contributing to brand management projects for L'OR and Douwe Egberts. A background in research includes a position as a Student Research Assistant at Wageningen University & Research, aimed at promoting healthy eating among children. Additional experience spans partnership development at W.S.R. Argo, online customer journey optimization at Arla Foods Netherlands, and marketing at Zuivelhoeve. Femke holds a Master’s degree in Management, Economics, and Consumer Studies, alongside a Bachelor's degree in Business Administration with a focus on Food & Business.