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Santiago de Buen serves as a Product Manager at ASAPP since July 2022, focusing on AI software for contact centers that enhances efficiency and customer experience. Previously, Santiago held a role in Product Marketing at Tecton, addressing data engineering challenges and defining the company’s value proposition in MLOps. Santiago completed an MBA at Stanford University, where extensive coursework in machine learning was undertaken, alongside projects that included developing algorithms for predicting poverty from satellite data. Additional experience includes positions at Pocket Gems, Boston Consulting Group, the Center for Research and Teaching in Economics, Bancomext, and Frontclear Management, covering a range of industries and roles related to strategy, research, and analytics. Santiago holds a Bachelor of Arts in Economics from Centro de Investigación y Docencia Económicas and studied briefly at Sciences Po.