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Angela Tsai is a seasoned digital strategist with extensive experience in customer journey research, data analysis, and web optimization. Currently serving as a Digital Strategist at Asana, Angela focuses on defining end-to-end customer journeys for B2B and B2C segments. Prior experience includes roles at 8x8 as a Growth Manager and Sr. Manager, where Angela managed web initiatives and collaborated across teams to drive project success. At Tinuiti, Angela specialized in conversion rate optimization, leading cross-channel strategies and client management, earning accolades such as the Tinuiti Core Value Winner and BEHAVE awards. Angela holds a Bachelor of Arts in Economics from the University of California, Santa Cruz.