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Riccardo Ferrari is a seasoned executive with over 20 years of experience in information services and digital solutions within the beverage industry. Currently serving as the Digital Solution Lead at Asahi Europe & International since November 2020, Riccardo has previously held various key roles including IS Business Partner for Commercial & Marketing and Front Office at Asahi companies, and Business Solution Delivery Manager at SABMiller - Birra Peroni. Known for strategic thinking and a solutions-oriented approach, Riccardo excels in overseeing service delivery, project management, and P&L accountability across multiple business functions. Riccardo's career began as an IT Analyst, progressing through various technical and managerial roles, culminating in a strong background in both operational execution and strategic leadership. Riccardo is an alumnus of Sapienza Università di Roma.