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Mag Lai currently serves as the Regional Head of Brand for Asahi Super Dry in Asia at Asahi Europe & International, a position held since March 2021. Mag is also a Co-Founder of Zero Plus One ltd, which has been active since October 2020. Prior to these roles, Mag spent over thirteen years at Moët Hennessy, culminating in the position of Regional Head of MH Spirits for the Asia Pacific, where responsibilities included managing prestigious brands such as Hennessy, Glenmorangie, and Belvedere across multiple countries. Earlier roles at Moët Hennessy included Marketing Manager for MH Spirits and Wines in Hong Kong & Macau and Brand Manager for Hennessy X.O & Prestige Range. Mag holds a degree from the University of Birmingham.