Ivana Otero is a seasoned professional in user experience and marketing, currently serving as a User Experience Analyst at Asahi Europe & International since February 2023. Prior to this role, Ivana worked as an Account Manager at Semrush from June 2022 to January 2023 and held various positions at Aqua Expeditions from January 2017 to March 2022, including Content and PR Assistant Manager, Trade Marketing Executive, and Marketing Executive. Ivana's earlier experience includes roles at Universal Music Group & Brands, Casa Andina, the Embassy of Canada, Beiersdorf, and Belcorp. Educational qualifications include an MSc in Marketing and Creativity from ESCP Business School, a Bachelor of Business Administration from Universidad del PacÃfico, and a Certificate in Global Management from Grenoble Ecole de Management.