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Tara Horobin is an experienced professional in the field of marketing and category management, having held key roles at multiple organizations. Notable positions include NPD Commercialisation Manager at Asahi Beverages, Head of Category at BIC, and Marketing Consultant as a self-employed professional. Additionally, Tara has served as Head of Shopper at Convenience Measures Australia and has held dual roles as Category Manager and Channel Manager at Treasury Wine Estates. This diverse background showcases expertise in strategic marketing and category development across various industries.