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Liam Hale is a seasoned marketing and partnerships professional with extensive experience in leading brand strategy, consumer-focused ventures, and performance marketing. Currently serving as the Go To Market & Partnerships Lead at both Asahi Beverages and SIP Ventures, Liam drives marketing initiatives and partnership development within the beverage and venture studio sectors. Prior roles include Brand Manager at Carlton & United Breweries, where Liam managed a significant cider category, and positions at Mindshare, Vizeum, iProspect, iCrossing, and Brittain Marketing, showcasing expertise in media strategy and performance management for prominent brands such as Nike, adidas, and Burberry. Liam holds a Brand Management degree from Melbourne Business School and a Bachelor of Management Studies from The University of Waikato.