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Jo Crescent, ASA, currently serves as the Appraisal Content Editor for the American Society of Appraisers, where responsibilities include organizing and editing publications to convey complex concepts clearly. As Operations Manager at NorCal Valuation Inc., Jo collaborates with attorneys, business valuation appraisers, and CPAs to provide reliable equipment appraisal reports across various industries. Previous experience includes roles as Office Manager at Bartholomew Associates Real Estate Appraisal & Consulting, Administrative Assistant to the Facilities Director for the Rumsey Band of Wintun Indians, and Organizational Consultant & Manager at Maximum Benefit Auctions. Jo began a career in office management and tutoring at The Learning Advantage, overseeing administrative tasks while supporting educational staff. Jo holds a B.A. in Journalism, Marketing, and Writing from the Grady College of Journalism and Mass Communication, University of Georgia, and an Associate's degree in Communication, Journalism, and Related Programs from Abraham Baldwin Agricultural College.