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Ronella Tjin Asjoe has extensive experience in the tourism and marketing industries. Ronella served as the CEO of the Aruba Tourism Authority from 2011 until the present, as well as the CEO of the same organization from 2011 onwards. Prior to this, they held the position of Director at Tourism Corporation Bonaire from 2005 to 2010. Earlier in their career, they worked as a Marketing Executive at Digicel from 2002 to 2004.

Ronella Tjin Asjoe completed their Masters in Business Administration from Saxion University of Applied Sciences between 2000 and 2002.