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Joshna Rughani has held a variety of roles in the past 16 years. In 2004, they were a Head Cashier at JJB Sports and a Language Centre Assistant at Bournemouth University. In 2005, they were an Online Marketing Assistant/Traffic Manager at Decision News Media. In 2006, they were an Accounts Assistant at Bestway Cash and Carry. From 2007 to 2018, they were at Red Letter Days, where they held the roles of Head of eCommerce & Digital Marketing, Head of Online Marketing & Retail, Online Marketing Manager, Affiliate Marketing Manager, and Online and Direct Marketing Executive. From 2018 to 2020, they were at VCCP Media, where they held the role of Head of Digital. Currently, they are at Artfinder, where they hold the roles of Chief Executive Officer, Chief Operating Officer, Ecommerce Director, and Head Of Digital Marketing.

Joshna Rughani completed a CIM Professional Diploma in Marketing from the London School of Business and Finance LSBF between 2008 and 2009. Prior to that, they obtained a BA(Hons) Business Studies with Languages from Bournemouth University between 2003 and 2007.