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Elodie Descatoire is an experienced professional in search engine advertising and digital marketing, currently serving as Directrice SEA at Artefact since September 2012, after previously holding the role of Manager SEA. At Artefact, Elodie leads a team of six consultants and manages a client portfolio primarily in the travel and retail sectors, focusing on developing performance-oriented strategic recommendations and overseeing SEA campaigns. Prior to Artefact, Elodie worked at HAVAS DIGITAL from 2007 to August 2011, first as Chef de groupe Search & Performance, managing a team of four and contributing to digital strategy development, and previously as a SEA consultant. Elodie's academic background includes a Master 2 in Marketing Stratégique et e-Management from ICD Business School, a Master in Applications Informatiques from Université Paris-Est Marne-la-Vallée, and a Licence in Marketing et Commerce sur Internet from Université d'Évry.